Perhaps one of the most frequently asked questions about UI/UX is ‘what are the key factors in user interface and user experience design’.
Well, it is said that a customer or user is the king for a business or company. According to a statistic, more than 80% of marketers feel that the main competitive area for their industry is customer satisfaction.
So, quality UI/UX design is very important for your website because they actually work for customers or users. The growth of your website can increase or decrease with the quality of user experience and user interface design.
A good UI/UX design increases user engagement, turns users into potential leads and ultimately increases your business revenue and brand awareness.
To design a good user experience and user interface, you need to understand who your users are and what they need. Good UI/UX design provides a clear path to help your website users meet their needs when interacting with your product.
In this article, I will clarify some concepts of UI/UX design and I will explain some factors that make a good user experience and user interface design. Let’s begin.
What is user interface design?
User interface design is the process of creating and designing the elements that help users to interact with When they use a website or service.
A UI designer usually creates interfaces for applications or websites with a focus on appearance or style.
For example: When you want to use an app, you need to go from the login screen to your account summary screen. You need to enter your login details in the relevant box, then click on the “Sign in” button to complete the process.
From there, you can click on a specific menu item (like My Account Summary) and swipe up and down to scroll.
All these screens, buttons and interactions are the parts of the user interface and a user interface (UI) designer is responsible for designing all these.
What does a UI designer actually do?
A user interface designer meticulously creates his designs for the overall satisfaction of users with a product. He considers himself a customer advocate and is always looking for ways to improve the user experience.
Let’s take a look at some of the responsibilities that a UI designer usually takes care of:
1. User research
User research helps a designer to Identify user needs, goals and behaviours. It provides an essential foundation for designing an optimal product for users.
Most importantly, A UI designer leads this research process to obtain data to back your strategy and design decisions and to identify the primary users who will use your product.
2. Competitor analysis
A competitive analysis is crucial to understand the strategic insights into the features, functions, feel and flow of your competitors’ design solutions.
By understanding these aspects of competitors’ products, you can strategically improve your design.
3. Visual design
Visual design is essential to enhance the attractiveness and usability of a design/product with appropriate imagery, typography, space, layout and colour.
A user interface designer carefully places elements to create an optimised interface and drive conversion.
4. Responsive design
Today a large number of users come from mobile devices. They also come from other devices like laptops, tabs, TV screens, etc.
Hence, a UI design works with a responsive design to ensure that the design adapts to any device and any screen size.
5. Create and maintain style guides
Creating and maintaining style guides is one of the important responsibilities of UI designers.
A UI style guide contains essential details related to your product’s user interface that ensures consistency across product design.
While testing is more of a task for a UX designer, a UI designer should also test their designs to make sure everything is running smoothly.
Apart from these, hands-on design work, interactive design and many more can be responsibilities for UI designers.
What is user experience design?
User experience is the process of how something works when using or how users feel when visiting a website.
It basically creates a user’s overall feeling with a product or service. To know that feeling, a designer needs to conduct extensive research and testing.
In a word, UI design is how easily a user can achieve their goals using the app or website. UI design that makes you prefer one product over another.
What does a UX designer actually do?
A user experience designer is responsible for designing products for the overall satisfaction of users. A UX designer must go through the process to ensure that all products are designed with the user in mind.
Let’s take a closer look at some of the responsibilities that a UX designer usually takes care of:
1. Understand the user and the brand.
Understanding the user and the brand is a very basic responsibility for a UX designer.
A UX designer needs to think about the problem he is trying to solve for the user and how it relates to the brand’s goals.
2. Conduct user research.
User research helps a UX designer understand users and their individual needs.
Through this, a UX designer can focus on a customer’s behaviour, motivations and needs and identify opportunities that exist in a particular market for product solutions.
3. Develop user personas.
User personas development is another essential part of the UX design process.
In this research, UX designers need to combine and interpret their findings to create representative personas based on patterns and commonalities.
4. Prototyping and wireframing
Prototyping is essential for designing user experience. Because with their help, designers can showcase their designs through an interactive and engaging product.
On the other hand, A wireframe is called the skeleton of the final user interface. Wireframes focus on the features, content and functions of a user interface.
5. Conduct user testing
Product testing is crucial and the last step toward identifying what a UX designer should change with development.
User testing allows users to analyse the accessibility, usability and intuitiveness of the final design with a prototype.
What makes a good UI design?
1. Keep the interface comfortable
Generally every user wants to feel comfortable while interacting with the interface. No one wants any flash to distract from the goal.
If a user is comfortable with the interface, he will flow through your website effortlessly and get things done quickly.
You should focus heavily on user comfort because better user interfaces are a pleasure to use.
2. Keep the UI consistent
Maintaining consistency is an essential quality not only for UI, but also in any design-related discipline.
A consistent design helps users get to know the interface quickly and makes the experience positive.
Here are some tips to maintain the UI consistency to your design:
- Avoid using different styles for different elements.
- minimize surprising elements.
- Keep up with the trend
- Use standard terms and guidelines for your creative copywriter.
3. Make it responsive
A user can view your website or app on different devices. So, first make sure that your designed interface is quite comfortable to view and use on any device.
4. Keep it short and simple to implement
Being concise but perfect is important when it comes to UI design. You can go outside the box and be creative, but you should never overdo it.
Also, the more complex the interface you design, the more difficult it will be for developers to implement correctly. A complicated UI design wastes your time, money and resources.
So, You should keep your design more minimalistic and easy to implement.
5. Use better colours and typography
UX focuses on the experience but UI focuses on the charming appeal of your digital product.
This means that a UI designer has to devote maximum attention and time to designing every single aspect of the interface.
Colour and typography are the most important elements of an interface. So, perfect colours and typography must be used for a good UI design.
Remember, you should not use more than 2 different fonts in any interface, with a maximum of three colours.
What makes a good UX design?
1. Know your users first
To make your user experience better, You need to know users’ desires, needs and behaviours.The most effective digital products are the ones that meet the expectations of users.
There are various methods for conducting effective customer or user research such as A/B testing and interviews for quantitative research and qualitative research respectively.
Testing the design with real customers makes it more successful.
2. keep up to standards
Instead of reinventing the wheel, a wise designer should go with solutions that have already been solved.
While thinking outside the box is great in some cases, as a designer, it’s best for you to maintain standards.
Some resources to follow to keep up with trends and developments are:
- Smashing Magazine
- UX Podcast
- Nielsen Norman Group
- UX Magazine
3. Keep it accessible and simple to use
Just think one thing, if you have a bike that does not run smoothly, would you invest in painting it gorgeously? Of course not.
Likewise, a designer should consider functionality before thinking about any visual aspect of user experience design.
Also, One of the best features of a UX design is that it will be easy and usable for everyone. For example, The design should be accessible to people with visual impairments.
4. Design for different contexts
Responsive design plays a big role to get more users nowadays. So, make sure that your design is viewable on any devices or any size of screen. Because mobile friendly UX design leads to huge possibilities to reach potential customers.
5. Continuous user testing
User testing gives you the opportunity to implement real ideas to test how well they work with real users. This approach helps you identify UX design mistakes so that they can be addressed before implementation.
Regardless, the goal of quality UI/UX design is to provide users with highly functional, aesthetic and pleasing interfaces and the best user experience.
Although you need to spend more time, higher effort and huge dedication to create a quality design, its rewards are numerous. Don’t forget to emphasise users first and keep up with new trends.
Pixency works with various design and branding related services especially in UI/UX design. So, if you have any questions about UI/UX or want to discuss any services, feel free to contact us. Our team is always ready to discuss any kind of query with you.