Creating a brand for your small business is the best way to command your customer’s attention in today’s competitive world.
A large number of companies or startups are increasing their online presence every day, especially on social media. This is why consumers are getting a lot of options to choose their products from many companies.
This actually increases competition for businesses manifold, especially for smaller ones.
So, building a brand is the most effective way for any small business to exist in this competitive market. Because it can make your business recognizable to your customers and others.
People can easily remember your business or your product and trust you if you can transform your business into a prominent brand.
In the article, you are going to get a complete step-by-step guide on how to create a brand for a small business.
You can see here the 7 ways at a glance to understand the gist of the entire article
- Set up Your Perfect Brand Mission and Vision
- Select a relevant name for your brand
- Research Your Competitors
- Think about your target audience
- Create buyer personas
- Develop your brand’s visual identity
- Connect brand strategy with marketing
Let’s jump into the detailed discussion.
1. Set up Your Perfect Brand Mission and Vision
Every business usually has a primary objective and future goals that it wants to achieve. Along with these, there should be a strong strategy to move forward on the path of development.
Your brand mission and vision can play the most important role in achieving these objectives and goals.
Additionally, people prefer and can rely on products or services that have a compelling brand mission and vision.
Here we share some useful guides to get your brand mission and vision right.
How to set up mision properly
Keep your mission short but clear
If you write your mission statement like an essay, it looks very unprofessional and becomes overlooked.
Customers may lose their passion for your brand if your mission is stretched too far.
Likewise, if your mission is difficult to understand, it creates the same effect on customers. So, your brand mission should be short but very clear.
Make your mission very relevant
You should set up your mission in a way that best fits your business type.
Imagine, you have a business in the technology category and you set your mission “ Our mission is to keep our customers healthy by providing real food”.
Is it relevant to your type of business? Of course not. Because this mission is highly relevant to food category products. Right?
So, you should keep a strong eye on this topic so that it is properly relevant to your business.
Make your mission customer friendly
Customer is the key to our business development. If we lose customers, we may ultimately lose our business. So, our mission should be very customer friendly.
You can think of a problem related to your business that customers are currently facing. Then set up your goals to solve the problems through your service.
For example, people suffer from unhealthy food in an adulterated world.
If you have a natural food business, you can set up your mission as “Our mission is to keep our customers healthy by providing real food”.
This is the most effective way to make your brand mission very customer friendly.
Focus on what sets your brand apart from others
People love to get something unique or extra from any brand. If you can add something that differentiates your brand from others, it will easily become popular with customers.
For example, we generally like Apple’s products the most despite their highest prices in the tech category. It is because of their extra quality that can set them apart from others.
So, identify your uniqueness in the existing market and focus on it when you set up your brand goals.
Dare to change it if necessary
You need to change your brand mission if the situation demands.
When you feel your mission is not going well with the current situation or it should be more professional and clear, don’t be afraid to change it.
Otherwise, your brand may miss out on the needs of today’s world.
How to set up vision properly
Recharge on your competitors’ vision
Every startup first needs ideas to set up their vision. So, you need to conduct a deep research on your competitors or those who are still doing well in your business segment.
You can find your competitors by Googling or searching on various social media. You can also follow real-world prominent companies that are already established in competitive markets.
After finding your best competitors, just go to their about page or search their detailed information where they describe.
From there you can get huge ideas to set your brand vision. But remember, you should not copy their vision. It’s just for ideas.
Focus on the future
Startups usually set their sights on achieving their goals in the long term. So, it is purely a future oriented idea.
Therefore, to get the best output from your brand vision you need to focus on the future.
In this case, you need to fix a vision that requires a long time on average to achieve. And it will be very fruitful in that future time.
Follow the current trends
People generally love to go with current trends. Following current trends does not mean copying them but following them to set up your brand vision in line with ongoing needs.
It helps set a killer vision that attracts customers so much.
Additionally, if you want to understand the current market demand or match the current world, you need to follow the current trends further.
So, always keep yourself abreast of the current trends and follow them to further adapt your brand vision to the age.
Make your vision inspiring
Making a brand vision inspiring is one of the most difficult but effective tasks.
An inspiring vision connects your customers emotionally to your brand. If they are inspired by your vision, they will be extremely loyal to your business and have the utmost faith in your business.
To make your vision inspiring, you need to think a little differently than your commercial or financial side.
Many people don’t want to go along with it because they think their only objective is to make money from their business.
But in doing so they are losing a valuable branding medium. An inspiring vision gives your brand a strong credibility in the long run.
You need to prioritise customers’ needs, values, emotions, passions and ethics to make your vision inspiring.
Make the vision easy to understand
Complexity is not allowed anywhere, especially in branding and marketing. People don’t want to go along with things that are difficult to understand.
The human brain is most at ease when it can stay with something simple. So, you should make your vision very easy to understand.
To get ideas for simple vision, think of yourself as a customer and try to observe what kind of vision you understand easily and what kind of vision you feel interested in.
And finally set your brand vision on that path.
2. Select a relevant name for your brand
British entrepreneur and business magnate Richard Branson has a famous quote:
Your brand name is only as good as you are
Choosing a relevant name for your brand is very crucial. A good name helps your consumers distinguish your brand from others and easily identify it.
Also, a relevant brand name sticks itself in the minds of its customers and builds and maintains their strong faith in its products or services.
Here we share some important tips to make your brand name more relevant and effective.
An unique name is your first attempt to make your brand apart from other existing competitors in the market.
Customers can remember the unique name easily and recognise the brand faster. Also they feel more interest with a unique brand name.
Additionally, your customers can find out your band easily through search when your brand name is unique.
If one of your regular customers cannot find your brand when he needs it, he may be distracted.
As a result, you may lose a number of potential customers that hamper your business growth definitely.
Keep the name easy to pronounce
We can remember something easily,If we can pronounce it easily. Right? Customers usually ignore anything complicated in pronunciation.
Likewise, when your brand name is difficult to pronounce, there is a huge probability that your customers may ignore your brand.
On the other hand, if your brand name is simple, they can easily adopt it.
In many cases, we make our brand name a little more complicated to make it more creative.
Although creativity is important, you need to keep in mind that it shouldn’t hinder the ease of pronouncing your brand name.
Make the name easy to spell
In addition to being easy to pronounce, your brand name needs to be easy to spell.
Almost all of the benefits of an easy-to-pronounce brand name can be achieved through ease of spelling.
Customers also feel comfortable if your brand name is easy to spell. Your customers can find your brand easily through searches on different platforms if its spelling is simple.
So, besides maintaining other qualities, you should select a brand name that is easy to spell.
Keep it emotionally appealing
According to many studies, emotions can influence customers many times more than information in making their decision.
When you can connect with people emotionally, they come to love your brand and trust it as well.
It makes your brand more credible and trustworthy to people and makes them more loyal to your brand.
So, it is essential to make your vision emotionally appealing to your audience so that it can convert them into your potential customers.
This practice helps you create a stronger connection between your brand and your customers.
Keep the brand name considering the logo
A professional logo and a relevant name are both important elements of branding.
Both play an important role to relate your customers with your brand. But when you can properly match your name with your brand logo, it will be a solid foundation for your branding process.
It is also important to maintain professionalism and creativity in your branding.
If your brand name doesn’t suit your logo, it looks very clumsy which affects your customers negatively.
3. Research Your Competitors
When you start your journey in branding, the in-depth competitive research leads you to improve it in the right way.
You can follow their strategy because they are already established in your sector.
You find their strong points and apply them to your branding process.
Again, you can track their weak points where you can strengthen your brand to get ahead of the competition.
Finally you can find many many improvement areas where you can work for development through this research.
Here we are mentioning a checklist which helps you to conduct your research properly. Let’s have a look.
Find out your main competitors
Before starting your research, you need to know who your competitors are and where you can get them. This list may help you to find your competitors.
- First Page of Search engines
There are a lot of search engines available online. Google, Yahoo, Microsoft Bing, Yandex, Baidu, DuckDuckGo are the most common and familiar search engines to us.
However, you may find your most prominent competitors from the first page of these search engines.
Just search with the keywords matchable with your business category and find them very easily.
- Social Media
Social media is one of the biggest ways to find your competitors for research.
There is plenty of social media available but you need to use something practical.
As we know, Linkedin is the most used online social media platform for professionals.
Apart from this, you can use Facebook, Twitter, Instagram, WhatsApp and some other media to find your right competitors.
- Forum websites
There are many forum sites where your competitive brands share their information and talk about different topics.
Reddit, Quora, Steemit, Discord and Discourse are the top best forum websites where you can find competitors related to your brand.
- Competitors in non-virtual worlds
You should not limit your search to competitors in the virtual world only. You need to find out your competitors from the real world as well.
Although almost all quality brands have an online presence nowadays, this will give you an extra output in your competitor research.
Collect their information
When you find your real competitors, start collecting their valuable information.
You should include information that can help you develop your brand.
You can prioritise in this collection their business strategy, visual design, strong and weak points, mission and vision, buyer personas, their marketing strategy, product or service quality, price and all other necessary information.
Remember, a good and professional brand does not copy anyone. It always tries to maintain its uniqueness.
This competitive research is only to get ideas and areas of improvement for your brand. So, never copy them because you are going to be a brand soon like them.
Identify their strong points
Since your competitors are already doing well in the market, surely they have several strong points that you can follow.
Otherwise, it was very difficult for them to exist in the competitive area.
So, find out what are their strong points that help them get to this position.
If you can research their strong points this way and apply them to your strategy, you can greatly reduce the chances of going on a wrong track.
Additionally, it will keep you on top of all your branding related activities.
Identify their weak points
Although your competitor has most of their strong points, you can find out some of their weak points as well by doing in-depth research on them.
Since you are going to be their competitor soon, it is very important for you to know their weaknesses.
If you can spot them and avoid them in your strategy, you can get to their position or move on them very quickly.
Otherwise, it will be very difficult for you to position yourself in the competition.
Identify your improvement areas
When you have completed gathering the necessary information on your competitors and identifying their strong and weak points, you need to focus now on your brand’s strengths and weaknesses.
Especially, try to Identify your weak areas where you need to improve. This will work just like magic to develop your brand.
This process also makes your brand strong enough to compete with your already established competitors.
Work for improvement
This is your final stage of the entire competitor research. As you have already identified your improvement areas, you need to start working on them and fix all your weak points.
By following all the steps from this checklist, we hope you can conduct your competitor research in the most effective way.
Competitor research is a continuous process to develop your brand and become stronger in the competition.
So, do not forget to maintain regularity in this research.
4. Think about your target audience
According to statistics, around 5 billion people use online today. More than 93% of them have a social media presence.
In this vast virtual world, everyone has different interests, tastes, values, hobbies, income and more.
So, if you can’t narrow down your audience from this huge virtual population, you won’t get your expected output from your branding and marketing strategies.
For this, you need to identify who could be your ideal customers.
Simply put, you need to find out your target audience based on their location, age, occupation, income, interests, hobbies, behaviour and other useful characteristics.
Well, We can divide the entire target audience research process into two primary parts.
These are demographics and psychographics. Let’s know about these two in detail.
Your business area must be defined. You can run your business in a city, state, country or even all over the world.
So, you need to determine first where you run your business or in which location people are most interested in your product category.
Then you need to filter your audience according to your target location. Conduct all your branding and marketing activities particularly to that target location.
Audience age is also one of the most effective key factors for targeting your audience.
Age controls people’s interests. Young people may have a craze for a product that is not interesting to a middle-aged or older person.
Likewise, some products are very attractive only to children, not to adults. Thus, consumers’ interests may vary significantly with their age.
In this case, you first need to identify which age groups are very passionate about your product category.
Does the product go well with children, youth, middle-aged or elderly? You need to clarify this issue to get more specific potential leads.
The needs and interests of customers vary according to their gender.
The interests and demands of men and women are definitely not the same. Moreover, the products that a man and a woman use are different.
So, you need to target your audience based on the appropriate gender for your product or service.
In this case, you should prioritise the interest of your customers over the use of the product.
Imagine, if your business is about women’s products, it doesn’t mean that men won’t buy it. He can buy it for gifting or for the female members of his family.
But if she has no interest in your product because of her gender, she might not love to buy it.
So, select the gender of your audience according to your product interest first.
In many cases, we as consumers have to buy something for our professional needs.
In addition, profession has a big influence on our interest in any product or service.
For example, an actress or model may have a great passion for fashion related products.
At the same time a video content creator can choose to buy tech gadgets that can help him make his videos more awesome.
So, occupation of customers is an important element for targeting an audience.
If your products are too luxurious or expensive, it’s probably not for customers with low incomes.
Again, if your product is affordable but with some compromise on quality, high income earners may be not your better target.
So, you need to target your audience who suit their income range with your product pricing. Otherwise you may fail to reach your ideal target audience.
It goes without saying that audience interest is the most important factor to consider when targeting your audience.
If you can filter your audience according to their interests in your product category, it will be the most effective process for converting your audience into potential customers.
Look at the processes of famous paid marketing platforms like Google or Facebook.
They present the products to those who are most interested. Their robotic systems track all the activities of their users.
In this way they can identify the interests of their users and present all the product advertisements in front of them according to their interests.
So, you should give utmost importance in filtering your visitors according to their interests.
Audience values usually reflect the feelings of consumers about the rightness or wrongness of something.
For example, most consumers talk about equality for all, freedom everywhere, honesty, justice, good health and so on.
To consider these values are very important in targeting the ideal audience for your brand.
These values relate to your audience’s emotions. Filtering your audience according to their moral values is the best way if you want to connect them emotionally.
Audience attitudes usually include their emotions, beliefs, and experiences that lead those audiences to make their decision.
This attitude is a very important part of your target audience research.
Since they have a great influence on decision making, you need to prioritise the issue to target your audience.
When you conduct your target audience research, you need to consider whether your audience’s attitudes are positive toward your product or not.
The hobby is the source of someone’s fashion, emotion and good feeling. We usually don’t feel bored doing any work if it is related to our hobbies. Right?
Therefore, the hobby is the great tool that leads us to make decisions. So, when you target your audience, you should consider it greatly.
For instance, if you have a garment business, you need to find those who have great enthusiasm for style or fashion.
There are many people whose hobbies are collecting new trendy dresses from the market or those who love to buy new clothing at any time.
They may be your good target to make them your regular customers.
5. Create buyer personas
Creating buyer personas is crucial to understanding the needs and wants of your brand’s average customer.
Your marketing strategy will be fruitful if you use your buyer personas correctly throughout the whole process.It’s definitely a great tool to help you plan your band’s future.
By understanding your customers’ needs, goals, problems, challenges, you can decorate your future marketing and sales activities that will actually work.
Additionally, almost all brands need to conduct content marketing. There is no substitute for buyer personas in this type of marketing.
Here we discuss an effective checklist so that you can create your buyer personas step by step in the most effective way.
Research on your buyers
The first step in creating your full buyer personas is to research. You need to conduct deep research about those who are your regular and occasional customers.
This is also important to do research about those who you just want to work with in the future beside your current clients. It takes you closer to achieving your business goals.
You need to list their most important information such as their name, age, position, occupation, goals and challenges, interests, social media activities, lifestyle and inspiration etc.
Separate your buyer personas by category
Truly speaking, conducting research and making it fruitful is one of the most time -consuming tasks in your entire branding process.
If you do not handle the total method in a disciplined way, it takes a lot of time and effort. Thus you can easily be distracted from your focus.
This is why your buyer personas need to be separated by their categories.
In B2B business, you can segment by their industry or their job title. If you work with different types of industries you can classify them by their industry .
On the other hand, if your business is with an industry, you can classify your buyer according to their job title.
In the B2C business, buyer personality is a little less important. In that case you can classify your buyers by their occupation, location, buyers type, etc.
Create Story For Your Buyer Persona
If you can better understand your buyers’ needs and the reasons behind these, you can interact with them extensively in the future.
A story for your buyer persona helps you in this case by providing the context for your buyer’s goal and inspiration.
So, making stories for your buyer personas is very important for your business.
You can create a full story of your buyer personas based on the answer to the following questions.
- What is the brief identity of your buyer personality?
- How old are they?
- What is their job title?
- What is their position?
- How long do you work with them?
- What are their goals, vision and values?
- How have you benefited them through your products or services?
- What are their feedbacks about your products or services?
Concentrate on your buyers’ goals and challenges
customers’ goals and challenges are very important means for understanding their real needs.
Every customer is very passionate about his goal. When you know your customers’ goals, you can help them achieve these, which creates an emotional connection between you and your customers.
Likewise, customer challenges can be an effective tool to impress them with your products.
People generally like to get solutions to their problems or challenges.
If you can help them with their challenges, they can trust you. This helps you gain loyal and potential regular customers.
Therefore, when you create your buyer personas for your brand, focus your attention on your buyer’s goals and challenges.
Utilise your buyer personas in your marketing and sales strategies
Your entire buyer persona creation process will be successful when you can use them in your marketing and sales strategies.
Since you have already gathered all the valuable information about your buyers, especially their goals and challenges, it helps you to execute a great marketing plan that will really work for your sales.
All the steps mentioned above can help you conduct your buyer persona process in the right and most effective way.
Just follow this checklist step by step and hopefully you can prepare your expected buyer persona.
6. Develop your brand’s visual identity
According to many researches, about 90% – 95% of all buying decisions come from the emotional connection of buyers.
Your visual identity is a great way to connect emotionally your audience with your brand the most.
All visual elements such as logos, colours, typography and images have a powerful ability to emotionally connect with anyone.
Also, visual design is very effective in grabbing your audience’s attention faster and conveying your messages very clearly to them.
Since the primary objective of every branding activity is to capture the attention of their audience and convey their message clearly, developing a brand’s visual identity is very important for this.
If you want to make your visual identity more effective, you can follow some suggestions from our experts as mentioned below,
- Design your visuals following your audience research
- Keep your visual design simple
- Add relevant and high quality images
- Avoid using too many fonts (1-2 max)
- Designed for mobile-first
- Design perfectly by following all visual design principles.
Here we will talk about some of the visual design media that help you immensely in developing your brand’s visual identity.
A professional logo is one of the best media to develop your brand’s visual identity.
A good logo makes your brand more credible to your customers so that they become more loyal to your brand.
A logo is such a branding element that is used everywhere like on your website, social media pages, business cards, products and in every branding sector.
So, It is the most visible part of your business by which the customer can remember your brand and relay to you more than other competitors.
Your logo gives your brand a great first impression. As we know first impressions are very important to retain your audience, your brand logo should be great and professional in this aspect.
Perfect colour combination
In every visual design, perfect colour coordination is a must. Colour has a great capability to connect anyone emotionally.
Therefore, when you use a colour for your visual design, it means you are applying your consumers emotions to attract themselves.
As emotion workers largely in making decisions of audiences, perfect colour will provide you a great chance of converting them into your regular customers.
It is also important to grab your audience’s attention and give your design an immensely cool look.
To make your visual design perfect, you need to have 2 types of knowledge about colour. These are colour theory and colour psychology.
Colour theory makes your designs visually appealing, and colour psychology helps you maintain a colour sense that’s psychologically solid.
Attractive typography with suitable fonts
A good typography is very useful in your design to be visually appealing and effective.
A charming typography creates a unique personality for your brand. It differentiates your brand from other competitors.
A good typography is highly visible in the eyes of your audience. That’s why it’s very effective to make your visual designs attractive, grab customers’ attention quickly, and convey messages clearly.
Also, it plays an important role in creating an emotional connection with the target audience.
To make your typography visually appealing, you first need to select appropriate fonts that suit your message and are able to easily attract attention.
Remember, using too many fonts in a single design typography makes your design look unprofessional and haphazard. So, use 2 or 3 fonts at most and make your design look great.
High quality images
According to many studies, a high quality and relevant image can increase the chances of the audience remembering your visual design by 50%.
So, a high quality image is a powerful way to grab the attention of the audience.
Also, it affects the emotional connection of the audience which interacts with your audience to impress them with your brand.
To get maximum output from the image, our expert recommends using a vector image as opposed to a normal one.
Because it is highly scalable with any type of visual design and can be adapted to any format, large or small.
Additionally, vector images are easily reusable and editable so that designers feel more comfortable in graphic design and illustration.
7. Connect brand strategy with marketing
At this stage, you have already done all your preliminary work for your branding.
Now, take a rest or a coffee break to refresh yourself and concentrate on this step as much as possible.
Because you’re going to jump right into the most essential part of branding your small business.
This step will take your business and products to your customers’ doorsteps.
The right marketing strategies showcase your products or services in front of your audience, build your brand awareness, engage your audience, and more.
Ultimately marketing helps you influence your audience to make their buying decisions.
Additionally, a perfect marketing plan plays a very important role in creating and maintaining your brand’s reputation, relevance, demand, competition, etc.
There are a huge amount of types of marketing. Here we will discuss its primary 2 types of classification to which you can best align your brand strategies.
These are traditional marketing and digital marketing. Lets know details about these.
Outdoor marketing is a marketing and advertising medium that takes place outside of customers’ homes.
Simply put, customers can watch ads outside their living place like roadside or in a car, taxi etc. the most common outdoor marketing ways are:
- Billboards advertising
- Retail advertising
- Flyer advertising
- Construction wall advertising
- Bus/taxi wraps advertising
- Posters advertising
- Brochure advertising
Print advertising refers to those advertisements that use physically printed media to conduct marketing on a wide scale.
You can reach a wide audience by advertising in this way because print media has a large number of readers or users. Popular print media for advertising are:
- Trade magazine
Broadcast marketing is an advertising process that uses television and radio broadcasts to direct marketing to viewers and listeners.
Broadcast marketing is very important for sending your message and information to many receivers.
Usually, a popular show or program has a great audience or audience panel. So, this method of marketing exposes your brand to this huge audience.
Television and radio are the primary forms of broadcast marketing. Important ways of marketing broadcast are:
- Television news
- Radio news
- Popular television programs
- Popular radio programs
- TV or radio shows
- TV or radio live shows or programs
- Popular movie
- Popular TV dramas
Direct mail marketing has several other names. These are advertising mail, junk mail, letterbox drop or letterboxing, mailshot or admail.
It is an advertising strategy to deliver marketing materials to postal mail recipients. Some useful types of direct mail are:
- Classic package
- Dimensional Mailer
- Lead letter
- mailing list
Event marketing is the type of marketing that marketers use to promote their brand, service or product through memorable experiences or promotional events.
Many people may be confused about event marketing and event management. They are completely different concepts.
Event management is the organisation, promotion and management of events.
On the other hand, event marketing is the promotion of any brand through promotional events.
Although event marketing is a form of traditional marketing, it is widely used in digital, especially social media marketing.
Because many marketers consider digital event activities as part of event marketing.
In this case, creating a Facebook event, posting in social media groups, launching a website/landing page, promoting the brand through influencers/speakers/sponsors on social media platforms etc are the parts of this type of marketing.
Telemarketing is the direct marketing method of selling products or services over the telephone.
In this process, a sales agent or telemarketer calls customers directly or sends SMS describing the features and benefits of their product or service.
Simply put, he tries to influence customers over the phone to make a buying decision. Nowadays, it is a very effective and popular marketing medium.
There are two types of telemarketing: inbound and outbound calling.
Inbound telemarketing is receiving incoming calls and providing accurate information to customers or those interested in a product or service.
On the other hand, outbound telemarketing is making outgoing calls to buyers who are interested or have not yet shown interest in the product.
We keep influencer marketing at the top of the list for its effectiveness. There is no doubt that this type of marketing is one of the most popular marketing methods that absolutely works.
Influencer marketing is the process of promoting a brand’s products using an influencer’s image and popularity with their audience.
Every online influencer has a great popularity and a huge amount of fans and followers.
When he recommends a product or generally promotes it, his followers can easily trust him and make a purchase decision.
Therefore, this method definitely works and increases the value of the brand a lot.
Omnichannel marketing is a marketing process through a multichannel approach where a marketer promotes his products or service in all types of channels.
In this marketing method, a marketer conducts his marketing activities in each channel , devices, and platforms where there is a customer presence.
This type of marketing includes online platforms like social media, websites, apps and email etc. as well as offline channels.
When a marketer uses an omni-channel strategy, the engagement rate becomes many times higher than when using single-channel marketing.
As one study shows, this marketing strategy increases average sales by 15% and helps brands retain customers over 90%.
Social media marketing
Social Media Marketing (SMM) is the marketing strategy to promote your brand or product using various social media platforms.
Social media marketing is very important to connect with customers by building brand, increasing sales and driving website traffic.
Most social media networks are completely free for everyone to use. So, people use them extensively for their social networking and other purposes.
Therefore, it is a great opportunity to present your brand or products in front of a large audience and convert them into potential buyers.
Social media also helps you to know about your target audience, their interests, their behaviour, likes, dislikes etc.
Thus, this marketing way makes a good marketing strategy to reach the audience who can actually be your target.
There is a lot of social media available online. The most popular and usable social media platforms are:
Video marketing is promoting your product or service through the use of video.
This marketing method is used to increase engagement on various social media and other digital platforms, inform people about your product, reach a large audience and ultimately generate a huge potential customer base.
Audiences spend a third of their time watching online videos. Hence, video marketing is highly effective in increasing your brand awareness and sales generation.
There are many types of videos for marketing. Here we list some very popular types.
- Featured / Brand videos
- Company culture videoDemo Videos
- Interview video / Customer Testimonial Videos
- Event Videos / Webinar
- Explainer video / Expert Interviews
- Educational / How-To Videos
- Live video
- Animated Videos
Content marketing is a form of marketing strategy that focuses on attracting, engaging and retaining visitors by creating and publishing content for targeted audiences online.
Content marketing helps you establish your expertise, promote your brand awareness and keep your brand on top in terms of sales.
This marketing method is 6X more effective at converting leads than other marketing methods.
For example, 61% of US online consumers make their purchase decisions from a blog recommendation.
But the primary benefits of content marketing are increasing website traffic and establishing your brand’s authority and trust.
There are many types of content. some of them are:
- Blog marketing
- Social media content marketing
- Video content marketing
- Infographics marketing
- Case studies marketing
- Podcasts marketing
- Webinars marketing
SEO or Search Engine Optimization is currently a very popular and long-standing marketing method.
This method is to rank any of your content organically in any search engine without going through any kind of paid advertising process.
About 8.5 billion people search Google frequently every day. The first result gets 35% – 40% clicks while the second one gets 15% – 20% and the third one gets minimum 10% – 15%. This is absolutely huge.
Therefore, Search engine optimization plays a great role in engagement and conversion rate.
Affiliate marketing is a marketing method that uses third-party publishers to get traffic or leads for a brand’s products and services.
Third party publishers promote your products and your services on a commission fee basis and generate sales and awareness for your brand.
Affiliate marketing is a very popular and effective marketing method. Because with this approach, you can get a high ROI guarantee, easily increase your brand awareness and growth with a very low budget
Affiliate marketing continues to be an early marketing trend for its growth potential. According to Statista, the affiliate marketing industry will grow by almost 10% this year compared to 2021.
PPC (pay-per-click) is an online advertising method where marketers run ads on search engine platforms like Google or Bing and pay a fixed fee for each click.
PPC marketing is a very cost effective marketing method. Because you only need to pay when a user actually clicks or reaches your website.
Additionally, you have the option to spend as much or as little per click as you like.
Another advantage of PPC marketing is that you can reach your actual target audience by choosing demographics and psychographics.
Email marketing is the use of email communications as a marketing method to create awareness of new products, discounts and other features and benefits.
Simply put, it is a marketing method where marketers conduct their marketing through email campaigns.
Email campaigns are very important to increase audience engagement, reach target customers, increase brand awareness and ultimately build sales and customer trust.
Some important types of email marketing are:
- Newsletter email.
- Promotional email
- Milestone emails
- Lead nurturing email
- Transactional Email
- Survey email
A special and very effective tip from Pixency
Imagine, you have done all the above mentioned things to make your business a brand, but you have not maintained the quality of your products. What will happen?
You may generate good sales instantly, but lose the trust of your customers. So, you cannot stay in the competition in the long run.
Nowadays, people prefer quality products despite high prices. For example, we have a great craze for Apple products even though their price range is relatively high. This is only for the quality of their products.
Therefore, our advice is to always keep the quality of the product in line with your price. Once you gain the trust of your customers, they will use your product regularly and recommend others to use it.
Building a brand is not a short-term process that you can do overnight. It is a very long and continuous process.
So, you first need to maintain your consistency and properly distribute your branding tasks to the expert team.
You can hire an expert team agency to ensure all your branding process. Pixency is an agency that can provide a complete solution for your branding and design.
If you require any branding related services, you are requested to contact us and discuss your requirements.